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H&M Shares Surge to 16-Month High as Q2 Profits Beat Estimates amid rising Summer Collections

1/ H&M's cost-cutting measures contribute to a strong Q2 performance with an operating profit of ~ 4.74 Bn Swedish crowns.

2/ H&M closed a total of 303 stores across its brands in the year to May 31, with new store openings mainly to be in "growth markets" while closing stores in established markets.

3/ In addition, effective inventory management leads to a significant decrease in inventory levels, positively impacting the company's financials.

4/ H&M's inventory was at 16.7% of rolling 12-month sales on May 31, down from 19.2% in 2022.

Estimated Cost Savings: Unquantifiable. ~$300 Mn. - ~$600 Mn. per annum 💰💸

Cost Optimisation Impact:

1/ Effective cost management strategies enable H&M to navigate challenges, such as high raw material and freight costs, resulting in improved operational efficiency.

2/ H&M's strong performance and focus on higher-priced brands may pose a competitive challenge to other fashion retailers, particularly those in the fast-fashion segment – Zara, Inditex, etc. Competitors would need to adapt their strategies and offerings to remain competitive.

Country: Sweden.

Company: H & M Hennes & Mauritz AB

Industry: Retail

Cost Element: Raw materials, freight, labour, inventory, marketing, overhead, and store operations.

Nature: Opex + Capex 💰📊

Cost Classification: Fixed Cost ⚖️ + Operations Overheads ⚙️

The Calculation:

Total Selling Expenses 2022 -> $ 8.73 Bn (SEK 94.5 Bn)

Total number of stores 2022 -> 4,465

Selling Expense for 303 stores -> $ 8.73 Bn / 4465 * 303 = $ 592 Mn

But selling expenses include corporate expenses as well (assuming half) -> $ 592 Mn * 50%



Reach us if you have any concerns regarding cost management accounting issues in your organization.


Partner, Chandra Wadhwa & Co. (Cost Accountants) | B.Com, FCMA, ACA, DISA | Certified SAP-CO Consultant | Executive Program on Management and Finance (IIM, Ahmedabad)

Address: 1305 & 1306, Vijaya Building, 17, Barakhamba Road, New Delhi - 110001, India Mail:

Tel: +91-8800018190, +91-7503703599.



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